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Tourism vouchers up for grabs to explore the Whitsundays


Tourists are set to flock to the Whitsundays after the launch of a holiday voucher scheme.

The Queensland Government trialled the $200 vouchers in Cairns earlier this year and now the initiative is being rolled out in other parts of the state.

The vouchers can be used to get 50 per cent discount on tourism experiences in the region and there are 6,000 up for grabs.

Tourism Minister Stirling Hinchliffe says the government extended the program after the success of the vouchers in Cairns.

“We know areas that relied on international tourism have been hit hardest by the pandemic,” Mr Hinchliffe says.

“We’ve customised Whitsundays Holiday Dollars to encourage domestic visitors and locals to try experiences they might previously not considered," he says.

The Holiday Dollars initiative- which is capped at $1.2 million - is expected to generate more than $5 million for local tourism operators.

Tourism Whitsundays CEO Tash Wheeler welcomed the news, saying the vouchers will bring a much-needed boost to the region after the coronavirus pandemic.

“The Whitsunday region offers residents and visitors an abundance of experiences...from award winning beaches to spectacular coral reefs and lush rainforests,” Ms Wheeler says.

“There’s never been a better time to soak up the Queensland sunshine in the Heart of the Great Barrier Reef.”

People can apply for the vouchers from May 4.

[Image: Tourism Whitsundays]