Whitsundays Social Media Comp Launched
Image Credit: Prosail
Tourism Whitsundays has launched its major social media competition - the Whitsunday Coast competition.
It will focus on everything you can do on the mainland or from the mainland and why places like Airlie Beach are such fantastic holiday destinations.
Earlier this year following the advocacy work of Tourism Whitsunday and the Whitsunday Regional Council, the Queensland Government announced a $250,000 marketing fund for the Whitsundays as part of the greater $1 million funding commitment to promote and support tourism businesses in North Queensland in response to the effects on tourism following the February monsoon. Tourism Whitsundays has put the $250,000 into marketing the mainland.
CEO of Tourism Whitsundays Tash Wheeler believes using social media will allow this campaign to have an impressive reach.
“The power of social media has been proven time and time again over the past few years, we believe using this medium to push our message will have amazing results not just in driving awareness of our beautiful region, but also in converting that awareness to sales.”
Entering the competition is easy, Instagram users simply pick their favourite Whitsunday Coast image whether it be from their own collection of images or an image of the Whitsunday Coast they’ve found from the Visit Whitsundays Facebook Gallery with photo credit. Participants share their post to Instagram and in 25 words or less explain why they would rather be on the Whitsunday Coast. To be eligible participants need to tag #lovewhitsundays #adventureairlie and #whitcoastgiveaway. The competition will be promoted through Facebook and Instagram targeted advertising
Marketing Manager of Tourism Whitsundays Donna van ‘t Hoff who is project managing this campaign has been thrilled with the support from operators offering prizes.
“We’ve received an overwhelming response from operators wanting to be involved in this campaign and generously offering their products as part of the jaw-dropping prize pool which we’re sure will help us in achieving maximum participation.”
Renee Branton-Brown Regional Sales Manager of Cruise Whitsundays is excited to be involved with this campaign.
“Cruise Whitsundays jumped at the opportunity to be involved with this social media campaign, aside from the amazing prizes on offer we saw it as great way to promote experiences available from the mainland and drive visitation to the region.”
Prizes on offer through the Whitsunday Coast competition are:
STAY - 3 nights at Coral Sea Resort with daily breakfast, 3 nights at Mirage Whitsundays with daily breakfast AND 3 nights at Paradise Cove Resort
DO – Full day Great Barrier Reef Adventure with Cruise Whitsundays, Sunset and Boardwalk tour including dinner with Whitsunday Segway Tours AND a Fly and Cruise package with GSL Aviation
DEVOUR – A seafood indulgence for two from Fish D’vine
STAY – 3 nights at Peppers Airlie Beach with daily breakfast AND 3 nights at Freedom Shores
DO – Full day Thundercat tour with Red Cat Adventures, Airlie Adventure Jetski Tour with Whitsunday Jetski Tours AND a Reef & Whitehaven Discovery with Air Whitsunday Seaplanes
DEVOUR – A Taste of the Sea platter for two from FISHI
STAY – 3 nights at Discovery Parks Airlie Beach with daily breakfast pack AND 3 nights at Mantra Club Croc with daily breakfast
DO – Day tour with Ocean Rafting including tropical buffet lunch, All Things Beautiful guided tour with Absolute Airlie AND a day tour with Whitsunday Crocodile Safari
DEVOUR – Dinner at Sorrento Restaurant & Bar with a $100 voucher
STAY – 3 nights at Pinnacles Resort AND 3 nights at BIG4 Adventure Whitsunday Resort
DO – Day sailing tour with Derwent Hunter AND a Sunset Cruise with Sundowner Cruises
DEVOUR - Dinner at Anchor Bar, Airlie Beach with a $75 voucher
STAY – 3 nights at Toscana Village Resort with daily breakfast
DO – Sunset Sail with Providence V
DEVOUR – Dinner at KC’s Bar & Grill with a $100 voucher
STAY – 3 nights at Whitsunday Terraces Resort
DO – Full day Great Barrier Reef tour with Explore Group
DEVOUR – Breakfast at Fat Frog Café with a $100 voucher
STAY – 3 nights at Executive on Whisper Bay with Accom Whitsundays
DO – Day tour with Lady Enid Sailing
DEVOUR – Dinner at Mira Restaurant with a $80 voucher
STAY – 3 nights at Whitsundays Rainforest Retreat with daily continental breakfast
STAY – 3 nights at BIG4 Whitsundays Tropical Eco Resort
STAY – 3 nights at Queens Beach Tourist Village
The Whitsunday Coast competition will run from 1:00pm on Tuesday 11 June 2019 and ends at 2:00pm on Friday 21 June 2019 and will include a giveaway of 10 prizes. For full terms and conditions click here.